Monthly Progress Report - You Are What You Measure/Monitor

I don't know where I heard this first,
either Noah Kagan, or Jason at DividendMantra.com, at any rate, I believe in it.
The benefits of monthly/weekly/daily tracking of your business are NOT optional or nice to have - they are definitively MANDATORY.

So here in the spirit of AppSumo, which I recently joined, is my first -totally embarrassing- measly report [shit! do I really want to post this?!?!]

KPI's for Aug/Sept 14.
Note - the "fine art" input is not monthly! That is the grand total that I have ever made selling my photos and paintings online :-(
[yet another reason for joining AppSumo - please God help me! ....]